From goal-setting to outcome assessment, learn to develop a social media plan.
This ExpertTrack will enable marketers to develop a social media plan for their company.
From social media content formats, social metrics and analytics insights to why social engagement is vital and how to select the appropriate platform, social media professionals and industry experts will guide you in learning all this.
Completing this ExpertTrack will equip you to develop your own award-winning social media plan.
This ExpertTrack will enable marketers to develop a social media plan for their company.
From social media content formats, social metrics and analytics insights to why social engagement is vital and how to select the appropriate platform, social media professionals and industry experts will guide you in learning all this.
Completing this ExpertTrack will equip you to develop your own award-winning social media plan.
Learn the value of social involvement
The first social media management course on this ExpertTrack will help you to understand social engagement—the core of your social media strategy.
Using the SMART Objective Framework, you will discover how to establish goals and KPIs guaranteeing that the objectives of your social media campaign are Specific, Measurable, Achievable, Relevant, and Time-bound. You will also consider how to participate in social listening to track online brand mentions.
This will provide you the tools to start developing your social media plan.
The first social media management course on this ExpertTrack will help you to understand social engagement—the core of your social media strategy.
Using the SMART Objective Framework, you will discover how to establish goals and KPIs guaranteeing that the objectives of your social media campaign are Specific, Measurable, Achievable, Relevant, and Time-bound. You will also consider how to participate in social listening to track online brand mentions.
This will provide you the tools to start developing your social media plan.
Use social media material to convey your brand personality.
Social media material and finding your brand's personality online will be the second course.
You will find the ideal channels to connect with your audience and the materials you ought to share to promote social interaction.
Your approach will include learning how to create both planned and reactive social media material. You will also think about the distinctions between owned, earned, and paid social media material and how to defend your social media campaign budget.
Social media material and finding your brand's personality online will be the second course.
You will find the ideal channels to connect with your audience and the materials you ought to share to promote social interaction.
Your approach will include learning how to create both planned and reactive social media material. You will also think about the distinctions between owned, earned, and paid social media material and how to defend your social media campaign budget.
Launch a real-time social media campaign.
Following the launch of social media campaigns, your ongoing marketing strategy will be examined in the last course on this ExpertTrack. As part of an omnichannel marketing strategy, you'll examine how to provide customer service via social media and discover how to manage your online reputation. Before looking at those crucial social media analytics, you'll also learn how to work with influencers to support your social media strategy. Gaining an understanding of those will help you better understand your audiences and the achievements (and failures) of your social media campaigns.
Following the launch of social media campaigns, your ongoing marketing strategy will be examined in the last course on this ExpertTrack. As part of an omnichannel marketing strategy, you'll examine how to provide customer service via social media and discover how to manage your online reputation. Before looking at those crucial social media analytics, you'll also learn how to work with influencers to support your social media strategy. Gaining an understanding of those will help you better understand your audiences and the achievements (and failures) of your social media campaigns.
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